SPECIAL EDITION ILLY EXPO 2015 PACK
With these three sets dedicated to Expo 2015 – FEEDING THE PLANET, ENERGY FOR LIFE, illy celebrates its participation in the event as official coffee partner in charge of the COFFEE CLUSTER, a large pavilion entirely dedicated to coffee and its history, under the title FROM THE LAND TO THE CUP. This is a must-have premiere for collectors of illy’s exclusive objects. Each pack contains an Expo 2015 brochure.
illycaffè and Expo Milano 2015
illycaffè has been chosen as partner by Expo Milano 2015 thanks to its experience and the number of relationships developed in eighty years of history: this is such a unique heritage that illy has been acknowledged as the authority of the genuine Italian espresso worldwide. Its deep knowledge of the coffee world and of the growing countries; its pursuit of excellence and innovation; its looking forward to sustainable development; its talent for giving life to cultural and artistic events are the most important reasons that have led Expo 2015 to opt for the Triestine coffee company.
Expo Milano 2015 will be the longest event ever focused on coffee, made possible by an innovative partnership among the institutions and a private player.
At Expo Milano 2015 all visitors will have the occasion to begin a journey in the world of coffee, thanks to dedicated exhibition areas and an agenda full of events: from popularization meetings to tastings, from conventions to entertainment. In the common area, Sebastião Salgado’s reportage will be on display: his is a tribute paid to the people, the history, the traditions, and the nature of the countries where coffee is produced. This photographic journey in the coffee producing countries is a work in progress for illy since 2002, and has the purpose of telling the life and the work of coffee growers and the beauty of those regions. Thanks to the network of international relationships developed by the Triestine company in time, Expo Milano 2015 will participate to the promotional program and the market development of ICO (International Coffee Organization), the reference for the coffee industry. Moreover, with multimedia tools and interactive systems it will be possible to share the experience of the world of coffee in real time, beyond the exhibition space and with the guest countries.
Above all, the project will be focused on sustainability. The stands will be made of environmentally-sustainable materials: objects of daily use and special installations will be shaped and made of exhausted coffee, whereas some clothes will be manufactured by coffee fibers.
At the coffee bar it will be possible to taste the illy coffees studied and proposed by the University of Coffee, while at the shop visitors may buy all kinds of products branded illy and illy Group. In order to make the espresso experience as absolute as possible, and to match esthetic and tasting pleasures, a new collection of coffee cups will be designed and produced on the occasion of Expo Milano 2015.
“Coffee is the drink that counterpoints Italians’ life, every day” Andrea Illy, President and CEO of the company said. “Worldwide, espresso, the coffee elixir, is one of the most recognizable symbols of Made in Italy. In eighty years of history, illycaffè has given life to the most important innovations of the industry: from the espresso machine (as it is meant today, that is pressure coffee machine) to the pressurized packaging to the new portioned coffee. The scientific research and the technological innovations have been the guiding principles of our pursuit of excellence. This is why we have considered an important acknowledgement to be chosen as tutor of coffee-related contents for Expo Milano 2015, and this is why we have decided to organize a Global Tour of the coffee culture, as an approaching journey to the great event”.
“The Expo will be the highest moment, the most important stopover of the Global Tour focused on coffee that we have presented today” Giuseppe Sala, CEO of Expo 2015 Company explained. “Thanks to the decisive contribution of illycaffè, this Cluster will be one of the most interesting and fascinating pavilions to visit at Expo Milano 2015. We are sure that illy will set up exhibitions, events, and meetings so to increase the unique and extraordinary story of coffee and of each variety. The Expo will offer a meeting place and a once in a lifetime event to all those countries that will play a part in the Coffee Cluster and in the International Coffee Organization: with both of them we have begun a wonderful, factual, and cultural journey, with the purpose of discovering one of the most beloved drink of the world”.
Measurements/Weight: 4 x cappuccino cups
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